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Nordic Metrology Science

Career

Our leadership is provided by our people. They are curious, ambitious and responsible professionals in their field. Become one of us - join the ranks of Nordic Metrology Science!

Part time Digital Marketing Specialist

Vilnius

About the job

We are seeking a talented and results-oriented Digital Marketing Specialist to increase NMS brand awareness in export markets and run effective lead generation campaigns. This role is perfect for a proactive marketer skilled in B2B content creation, digital advertising, and marketing automation, with a strong understanding of our target industries. As a freelancer, you will work closely with our team to develop and execute strategies that drive engagement, visibility, and conversions.

Responsibilities

  • Lead Generation Campaigns: Develop, manage, and optimize lead generation campaigns on LinkedIn, Meta, and Google Ads to capture high-quality leads from export markets.
  • Brand Awareness: Design and implement digital marketing strategies to boost NMS’s brand presence across Europe, focusing on target industries and showcasing NMS’s calibration expertise.
  • Content Creation: Create and curate B2B content that resonates with our audience, including LinkedIn posts, email newsletters, blogs, and ads, in line with NMS’s tone and messaging.
  • Marketing Automation: Utilize marketing automation tools to streamline outreach processes, particularly for cold email campaigns, and ensure effective engagement tracking.
  • AI Tools & Analytics: Leverage AI tools to improve campaign efficiency and analyze performance metrics to inform decision-making and enhance marketing ROI.
  • Website Management: Update and optimize NMS’s WordPress website, ensuring a seamless user experience and alignment with ongoing campaigns and SEO practices.

Requirements

  • Have at least 2 years of experience in creating, managing and optimizing lead generation campaigns on platforms such as LinkedIn, Meta and Google Ads, targeting international export markets and attracting high-quality leads.
  • Ability to develop and implement brand awareness strategies tailored to European markets, with a focus on specific industry audiences and experience in niche technical services such as calibration, advertising.
  • Strong B2B content creation and curation skills, including social media posts, email campaigns, blogs and advertisements, maintaining a consistent tone, messaging and alignment with brand guidelines.
  • Proficient in using marketing automation tools for cold email campaigns and engagement tracking, with experience in streamlining processes and improving outreach effectiveness.
  • You are able to use AI tools for campaign optimization and performance analysis, along with experience in managing and optimizing WordPress websites for user experience, SEO and campaign alignment.
  • You have excellent written and verbal communication skills in English, the ability to create clear, engaging and persuasive content tailored to B2B audiences across multiple platforms.
  • You are proactive and solution-oriented in your thinking, able to work independently and adhere to high standards of integrity and ethics.

We offer:

  • An opportunity to learn an interesting field of metrology.
  • Health insurance.
  • English language improvement courses.
  • An additional day off for a birthday.
  • Friendly and always ready to help team.
  • If necessary, business trips to the organization’s departments located in major cities of Lithuania.
  • Opportunities for personal and professional growth.
  • Salary from 1000-1200 €/mon. gross
Job Locations: Vilnius

Apply!